McGregor's Proper 12 Discontinued?

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Post on Nov 27, 2024

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McGregor's Proper No. Twelve: Discontinued or Just Taking a Break?

Hey everyone! So, you're wondering about Proper No. Twelve Irish Whiskey, right? Is it really gone? Discontinued for good? Let me tell you, I've been there, wrestling with the same questions. It's a bit of a confusing situation, and frankly, I was pretty bummed when I first heard the rumors.

I'll share my experience and what I've dug up, because this whole thing felt like a rollercoaster – from initial panic to eventual… well, let’s just say cautious optimism.

My Proper Twelve Panic

I'm a whiskey enthusiast, okay? I've been exploring different brands and varieties for years. Proper No. Twelve was one of my go-to's for casual sipping. It's smooth, it's got a decent price point, and let’s face it, the whole Conor McGregor connection was kinda cool. I even had a few bottles stashed away for special occasions. You know, those "Netflix and chill" nights where the chill was actually a Proper Twelve on the rocks. So, when I started hearing whispers about it being discontinued, I practically had a mini-heart attack. My supply was dwindling!

I immediately went into full-on detective mode. I searched the internet, scoured social media – you name it. It seemed like everyone was talking about it, but nobody had a clear answer. It felt like those viral TikTok challenges where something is mysteriously trending, but nobody knows why.

The Truth (As Far As I Can Tell)

The short answer? It's complicated. There haven't been official announcements of a complete discontinuation from the brand itself. However, distribution issues and reduced availability strongly suggest that Proper No. Twelve is currently facing significant challenges. Think of it like this: it’s not necessarily "discontinued," but more like "on extended hiatus."

What I found in my research:

• Reduced Stock: Many retailers have reported significant decreases in their stock of Proper No. Twelve. Some have even completely removed it from their shelves.
• Supply Chain Issues: Like a lot of other products, the global supply chain has played a part. The company likely faced increased costs and difficulties getting the whiskey to market.
• Marketing Changes: Conor McGregor's marketing strategies always seem to be evolving, so that could have had an impact on the brand's presence. You'll notice they've stepped back on the social media stuff recently.
• No Official Statement: This lack of clarity from Proper No. Twelve itself makes this situation even more frustrating.

What To Do If You Love Proper No. Twelve (Like Me!)

So, what's a whiskey lover to do? Here's my advice, based on my own frantic search for answers:

1. Check Local Retailers: Don't just rely on online searches. Call your local liquor stores and see if they have any stock remaining. You might get lucky.
2. Explore Alternatives: There's a whole world of Irish whiskeys out there! Consider giving other brands a try. You might discover a new favorite. There are so many options available, honestly.
3. Keep an Eye on News: Check the official Proper No. Twelve website, and any reputable alcohol news websites or blogs for updates. They might announce something soon.
4. Don't Panic (Too Much): Okay, easier said than done, I know. But stressing out won't bring back the whiskey. It's still possible that things will change, you just need to be patient.

The Bottom Line: Uncertainty Reigns

The fate of Proper No. Twelve remains uncertain. While a complete discontinuation hasn't been officially announced, its reduced availability suggests that its future is currently in question. It's a waiting game for now. Meanwhile, I'll keep enjoying my remaining bottles and exploring other Irish whiskey options. Cheers to that!