Kate Nash Launches, Creates Jobs

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Post on Nov 27, 2024

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Kate Nash Launches, Creates Jobs: My Wild Ride Building a Business

Okay, so you wanna know about building a business? Let me tell you, it's a rollercoaster. I mean, seriously, some days I feel like I'm on top of the world, and other days I'm questioning every single life choice I've ever made. Sounds familiar? Yeah, me too. But hey, here’s the thing about launching Kate Nash Launches, and ultimately creating jobs, it’s totally worth it.

The Early Days: More Chaos Than Cash

I started small, really small. Like, "working from my kitchen table while simultaneously trying to avoid the dog's slobber" small. My initial plan was simple: offer freelance social media management. I had some experience, some, and figured I could make a go of it. Boy, was I naive. I quickly learned that clients don't always equal cash. Many wanted to barter or pay in exposure (ugh), and I was so desperate to get my first few clients that I pretty much accepted anything. I ended up working way more hours than I ever planned for, barely making minimum wage. Brutal.

Lesson #1: Pricing is EVERYTHING. Underselling yourself kills your profits. Don’t undervalue your skills and experience. Research your market, look at competitor pricing, and determine a fair rate for your services. You deserve to be paid what you're worth. This is super important for any business launch. I am talking about everything from social media marketing, to search engine optimization, to content creation.

The Pivot: Finding My Niche

After about six months of struggling, I realized I needed a niche. I was all over the place, offering everything from graphic design to web development (things I wasn't even that good at!). I decided to focus on helping other small business owners with their social media. I knew I could offer a service that was both creative and strategic, helping my clients truly connect with their target audience.

Lesson #2: Find Your Passion. Doing something you love, something that excites you, makes all the difference. It's easier to stay motivated, overcome challenges, and build a business that's truly yours.

Growing the Team: From Solopreneur to Employer

Slowly but surely, things started to pick up. I landed some great clients, and I started to actually make some real money. This was when the dream of creating jobs became more real than I had thought. Once I had a bit more breathing room, I started hiring contractors – first a graphic designer, then a copywriter, and finally a full-time project manager. This part was stressful, I admit. But wow, watching the business grow and providing opportunities for others? That's an amazing feeling. I am not saying it's been all rainbows and sunshine; I have had my fair share of hiring mistakes too.

Lesson #3: Hire the Right People. This is crucial. Invest in finding people who are not only skilled but also share your values and work ethic. There are tons of resources out there to help you with hiring processes, from posting job descriptions on LinkedIn to using specialized recruitment agencies. Remember, the right team can make or break your business.

The Future: Scaling Kate Nash Launches

Kate Nash Launches is still growing and I am learning new things everyday. I am so incredibly grateful for my small team, and I am always looking for ways to provide more opportunities and create jobs. It's been a wild ride, filled with ups and downs, but every day, I'm more passionate than ever about what I do. And hey, maybe one day you'll be working for me. 😉

Lesson #4: Never Stop Learning. The business world is constantly evolving. I am forever trying to improve my skills, learning new strategies, and staying ahead of the curve.

So, there you have it. My journey with Kate Nash Launches. It’s been a lesson in perseverance, adaptability, and the importance of finding your niche. If you’re thinking about starting your own business, just remember – it's going to be tough, but it's totally worth it. You got this!